Sales Lead Generation

Marketing is multi-step process, with several things going on at once, and sales lead generation is a critical and constant step of the process. Sales lead generation refers to the process of attracting, nurturing, and converting potential customers into definite customers by using a large number of techniques. Cold calling, or going to every single person possible, and then building a pool of potential customers, hoping one of them buys the product or avails the service is outdated, expensive, laborious and has a low return on investment. Our focus in on sales lead generation, which is an art as well as a science. We identify fresh and unique potential customers while retaining existing ones. We do this by judiciously using multiple sources, techniques and strategies, because diversity is the key here. Lead generation involves identifying and developing new business opportunities from multiple sources like inbound marketing leads, and individual research for companies hiring our services. We have successfully offered our services to small start-ups and midsize business enterprises both, and cater to everything that lies in between.

Research Based Lead Generation

Our team of experts will combine their knowledge of digital marketing with their killer instincts to yield leads that will guarantee results. We carry out thorough research before taking action, so that our clients receive the best services possible, and no effort is wasted. We thoroughly research the target audience, and identify buyer behaviours and triggers so that we can act on them later. Perfection is hard, but we try harder to achieve it for our clients.

Leads from Multiple Sources: Diversification is the Key!

Our driven and talented sales generation team conducts in-depth research about similar products or services in the industry, conducts and reads about consumer behaviour and identifies new opportunities through telephone, mass communication techniques and social media updates for the same. We combine sales lead generation with our highly effective digital marketing strategies, so that we get two birds with one stone.

Inside Out: Understanding our Clients and Their Customers

We make sure to understand our clients thoroughly before beginning this process, to ensure that we are on the same page. We also understand factors that trigger impulse buying behaviour, and identify common hurdles that a potential buyer may face on your site or blog. Thus, we turn both inward and outward for the same. Through this process, we are able to identify strengths and weaknesses, and are also able to harness existing customers to reach potential customers, so it is a win-win!

Old Wine in New Bottles: Digitizing Old School Marketing Leads

Sales Lead Generation is a complex process that constantly revises older marketing methods. We contact influencers that specialise in the niche to reach a larger audience of potential customers who have a high conversion rate, and cultivate long-term relationships with them. But we also follow up on leads to identify potential prospects and make it easier for our existing customers to spread word about us, by using new techniques. We modify the good old word of mouth through highly sophisticated digital tools.